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The brand debuts a new distribution strategy to reach younger customers.
August 11, 2025
By: Melissa Meisel
Just in time for back-to-school season, Bath & Body Works is entering college campuses nationwide. The brand is selling its products in more than 600 campus stores, marking the first time it has ever distributed products at this scale outside its own stores. College students will be able to conveniently shop on campus from a curated assortment of Bath & Body Works’ top selling fragrances among Gen Z such as Champagne Toast, Mahogony Teakwood, Platinum and Warm Vanilla Sugar in a varie...
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